The denim giant holds rank #40 with minimal partnership activity. 720 monthly searches reflect a brand managing legacy over hype.
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About the Brand
Levi's sits at #40 in collaboration rankings with a Heat Score of 46/100. The brand's partnership activity has contracted 36% year-over-year, signaling a strategic retreat from collaboration-driven marketing. One indexed collaboration generates 720 monthly searches.
This pullback reflects Levi's confidence in its core product strength. While competitors chase partnership buzz, Levi's maintains selective collaboration standards. The Stussy partnership represents quality over quantity thinking.
Heritage tier classification positions Levi's as collaboration royalty operating above trend cycles. The brand's restraint creates scarcity value. Each partnership carries weight precisely because they're rare.
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Data source: DataForSEO · Updated monthly · Aggregated across all indexed Levi's collabs
Ranked by Heat Score
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AI Score #1
Stussy partnership momentum will sustain through sustained streetwear appetite for authentic denim foundations.
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Ranked by Heat Score
| # | Collaboration | Category | Search Vol/mo | Heat Score | |
|---|---|---|---|---|---|
| 1 | Stussy x Levi's Denim |
Denim | 1K | 56 | Read → |
Brand vs Brand
| Brand | Heat Score | Monthly Search Vol | CollabIndex Rank |
|---|---|---|---|
| Levi's | 46 | 720 | #40 |
| Nike | 79 | 2.0M | #1 |
| Adidas | 75 | 957K | #2 |
| Corteiz | 75 | 687K | #3 |
CollabIndex Editorial
Levi's collaborations carry DNA weight that newer brands cannot manufacture. When the original jean company chooses partners, it validates cultural movements through historical lens. The brand's collaboration decisions become cultural timestamps. Each partnership asks: does this deserve the Levi's seal?
Levi's selects partners who complement rather than compete with denim authority. The Stussy collaboration demonstrates this principle - streetwear credibility meets heritage construction. Partners must bring cultural capital that enhances rather than dilutes the core proposition. Collaboration becomes curation, not marketing.
Expect Levi's to maintain selective partnership strategy through 2026. The 36% search decline suggests intentional partnership reduction rather than market rejection. Quality partnerships like Stussy prove the approach works. Collaboration scarcity becomes the new luxury.
CollabIndex ranks all brands by real monthly search volume via DataForSEO. Scores are updated every month. Data reflects global search interest, not resale prices or brand marketing spend.
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Get the Weekly DropLevi's proves that collaboration power comes from restraint, not frequency.